UX / UI Design
Clear, accessible and well-structured digital experiences for web products, platforms and services. Deliverables such as wireframes, prototypes and audit reports.
That Firefly consultancy services
Meaningful design for products, brands and spaces.
I am Estela Gaspar, a lead product designer working across UX/UI, service design, design systems, user research, branding and signage. I help organisations shape experiences that feel clear, useful and visually distinctive.
No middlemen. Just experienced UX Design.
My work spans digital journeys, live prototypes, GOV.UK and GDS-informed flows, interface design, brand identity, and physical communication such as signage and visual systems.
Services
Consultancy services
Service Design & Design Systems
Design support for larger services that need consistency, systems thinking and structured collaboration.
Live Prototypes & Delivery Support
Hands-on prototype work for teams that need ideas tested, connected and made tangible. Prototype journeys and clickable flows and GOV.UK Prototype Kit and Nunjucks-based page updates.
Branding, Signage & Visual Design
Distinctive visual communication for businesses, environments and printed or digital materials.
Experience
UX/UI, Government, design and marketing
Relevant consultancy strengths
- Lead Product Designer mindset across UX/UI, service design, design systems and research
- Experience contributing to government service journeys and GDS-aligned patterns
- Hands-on prototype design using GOV.UK Prototype Kit, GitHub and Nunjucks
- Experience shaping flows, page patterns, empathy maps, journey maps and workshops
- Additional experience in branding, signage, web design, editorial and illustration
- Comfortable moving between strategic thinking and detailed execution
Government and service work
I have worked on complex journeys for Government services creating and editing pages, mapping journeys, selecting suitable GDS components and patterns, and updating prototypes linked to repositories and research findings.
Visual communication beyond UX
Alongside digital product work, I also bring experience in branding, signage, web design, print, publishing and illustration.
That range is valuable for businesses that want one creative partner who can hold the bigger picture together.
Approach
Thoughtful, collaborative and practical
What clients often need from me
- A fresh but grounded perspective
- Someone who can understand complexity without making it more complicated
- Support turning research and ideas into tangible design decisions
- Visual quality without losing usability and structure
Ways of working
- One-off consultancy sessions
- Focused project-based delivery
- Ongoing design support
- Creative collaboration with agencies, founders or internal teams
Process
A clear process, without the fluff
1
Discover
Look at the business context, user needs, current pain points and what success should look like.
2
Define
Shape the opportunity into a clear direction, whether that is a service problem, interface issue or visual communication need.
Consultancy services
3
Design
Create flows, pages, prototypes, systems or visual concepts that are practical, coherent and distinctive.
4
Refine
Review, improve and finalise so the work is ready to test, present, hand over or build.
Contact
Looking for a designer who can think across product, brand and experience?
I would love to hear about your project. Whether you need UX/UI support, live prototype help, service design input, branding or signage concepts, get in touch.