About Estela

With over a decade of experience in UX Design, I have cultivated a passion for creating accessible, engaging user experiences that not only meet user needs but also inspire and delight.

What drives me in my profession is the opportunity to develop products that are useful, usable, and desirable and empower people to effortlessly accomplish vital tasks.

Estela Gaspar profile image

Profile image of Estela Gaspar

Throughout my career, I have collaborated with various governmental organizations, including the Royal Navy, HM Revenue and Customs (HMRC), and the Department for Environment, Food & Rural Affairs (DEFRA). My goal has always been to design positive user experiences that benefit society. I am constantly honing my skills through ongoing training, including courses from Eviden, Norman Nielsen Group, and most recently, DataCamp. These opportunities keep me at the forefront of user-centered design (UCD) and ensure I am always evolving as a professional.

Professional Expertise

I have a broad range of experience encompassing UX Design, UI Design, User Research, Product Design, and Service Design. I am driven by a passion for continuous learning, which has led me to expand my skills into emerging areas like Machine Learning, Artificial Intelligence, and Python programming.

My work is grounded in Design Thinking, Lean, and Agile methodologies, and I adhere to the UK Government Digital Service (GDS) guidelines. I utilize design systems such as the GOV Design System and Google Material Design to create high-quality, scalable solutions. Currently, I am working toward earning my Six Sigma Green Belt certification.

Career History

2022 – Present: UX Designer, Eviden/Atos

Key Responsibilities:

  • Lead and manage relationships with client stakeholders.
  • Collaborate with senior practice members to support business development.
  • Contribute to thought leadership to elevate Atos’s brand in the marketplace.

Key Projects:

  • DEFRA – Extended Producer Responsibility (EPR): Conducted UX research on platforms like PowerBI and GOV.UK, focusing on producer and regulator behavior, goals, and tasks.
  • HMRC – Make Tax Digital (MTD): Led research to identify user challenges and redesign problematic landing pages.

2021 – 2022: UX Designer, Capita

  • Conducted usability research while ensuring compliance with GOV accessibility guidelines.
  • Led workshops and created user journeys and persona profiles using Agile and Design Thinking methodologies.

2019 – 2021: UX Designer, Howdens Ltd

  • Designed responsive components for desktop, tablet, and mobile platforms.
  • Maintained brand consistency with a design system using Sketch, Abstract, and Zeplin.

2018 – 2019: UX Designer, BoilerJuice Ltd

  • Conducted A/B testing, usability research, and behavior analysis using tools like Google Analytics.
  • Created wireframes and prototypes using Axure, Sketch, and InVision.

Earlier Roles:

  • Worked in e-learning design, web design, and graphic design across various sectors.

Education & Qualifications

  • 2023 – Present (Ongoing 2025): DataCamp (Machine Learning, Python, Data Science, Data Visualization)
  • 2020 – 2023: Interaction Design Foundation (Design Thinking, Usability Testing, Human-Computer Interaction, UI Design Patterns)
  • 2018 – 2020: The School of UX Design (User Research, A/B Testing, Information Architecture)
  • 2016 – 2017: MA Graphic Design & Typography, Anglia Ruskin University (Merit)

Skills

  • UX/UI Tools: Adobe XD, Sketch, Figma, Invision, Axure
  • Research & Testing: Google Analytics, UserTesting, A/B Testing
  • Front-end Technologies: HTML5, CSS, JavaScript, Python
  • Design Systems: GDS, Google Material Design
  • Project Management: Jira, Confluence, Miro, Mural
  • Machine Learning & AI: Currently learning

Core Competencies

  • Innovative Problem-Solving
  • Advanced Technical Proficiency
  • Strategic Planning & Execution
  • Effective Communication
  • Agile Project Management
  • Customer-Centric Approach

Interests

  • Exploring new technology and innovation.
  • Visiting art galleries like the Tate Modern, sketching, and painting.
  • Advocating for social entrepreneurship, supporting causes like The Maggie Oliver Foundation.
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