Design Thinking workflow diagram

As a Lead UX Designer, I am passionate about shaping human-centred, data-driven digital experiences that fuse strategy, design, and AI innovation. Guided by Design Thinking, Agile, and Lean methodologies, I turn complex challenges into elegant, meaningful solutions.

With over a decade of experience in UX Design, I have cultivated a passion for creating accessible, engaging user experiences that not only meet user needs but also inspire and delight.

The name That Firefly comes from my childhood in Portugal, where I would often retreat to the forests and watch the fireflies light up the night. That simple, magical sight stayed with me, a reminder that even the smallest light can illuminate great darkness. It has inspired me throughout my life to stay curious, to create, and to keep moving towards growth and purpose, no matter how uncertain the path ahead. Like the firefly, I aim to bring light and meaning into the spaces I touch, through design, art, and human connection.

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