Estela Gaspar

Professional Profile

I am a passionate UX designer dedicated to creating ethical, user-centred solutions that add genuine value to society. I thrive on crafting products that are useful, usable, and desirable—empowering people to complete essential tasks with ease.

With experience across energy, retail, education, and government sectors, I bring a broad skillset across UX, UI, interaction design, service design, and user research. I’m expanding into ML, AI, and Python, and working toward a Six Sigma Green Belt.

I follow Design Thinking, Agile, and Lean methodologies, and I'm experienced with GOV.UK Service Standards and design systems like GDS and Google Material Design.

Professional Experience

Atos – UX Designer (2022 – Present)

• Designing intuitive user journeys and UX flows that align with user goals, meet business objectives, and adhere to GOV.UK standards.
• Translating research insights into meaningful, accessible interfaces that genuinely serve users.
• Prototyping in HTML, using GitHub for version control and seamless collaboration with developers.
• Rooting my design process in empathy mapping, data analysis, and a steadfast commitment to user-first thinking.
• Facilitating client-led workshops focused on mapping UX flows to uncover business objectives, align with user needs, and secure stakeholder sign-off.
• Lead and manage relationships with client stakeholders.
• Collaborate with senior practice members to support business development.
• Contribute to thought leadership to elevate Atos’s brand in the marketplace.

DEFRA – Extended Producer Responsibility (EPR)

• Conducted research on Power BI and GOV.UK to uncover user behaviours.
• Created task diagrams, empathy maps, and flows per GDS standards.
• Updated GOV.UK prototypes using GitHub and Nunjucks.

HMRC – Make Tax Digital (MTD & ARS)

• Redesigned landing pages and user journeys based on testing insights.
• Built GDS prototypes incorporating feedback via Nunjucks in GitHub.
• Led research to identify user challenges and redesign problematic landing pages.

Capita – UX Designer (2021 – 2022)

• Evaluated systems for usability and accessibility, aligning with GOV standards.
• Conducted usability research while ensuring compliance with GOV accessibility guidelines.
• Led workshops and created user journeys and persona profiles using Agile and Design Thinking methodologies.
• Led workshops, mapped user journeys, and crafted personas.

Howdens Ltd – UX Designer (2019 – 2021)

• Designed responsive components for desktop, tablet, and mobile.
• Maintained design system using Sketch, Abstract, and Zeplin.

BoilerJuice Ltd – UX Designer (2018 – 2019)

• Ran usability testing, A/B tests, and behavioural analysis.
• Created wireframes and prototypes using Axure, Sketch, and InVision.

InfoAware Ltd – E-learning Designer (2017 – 2018)

• Created custom e-learning modules with illustrations and interactivity.

Europa Science Ltd – Web Designer (2016 – 2017)

• Developed standards-compliant websites using HTML, CSS, JavaScript.

Xanthos – Senior Graphic Designer (2009 – 2016)

• Led branding, UX, and responsive design projects for B2B/B2C clients.

Impala – Infographic Designer (2000 – 2008)

• Designed infographics for science and lifestyle magazines.

United Cerebral Palsy – Graphic Designer (1997 – 1998)

• Produced visual materials for nonprofit campaigns.

Education & Qualifications

• 2023–Present: Datacamp / IBM / Skillsoft – ML, Python, Data Viz, Azure AI
• 2020–2023: Interaction Design Foundation – HCI, Usability, Mobile UX
• 2018–2020: The School of UX Design – Research, A/B Testing
• 2016–2017: MA Graphic Design & Typography – Anglia Ruskin University

Technical Skills

• Design: Adobe XD, Figma, Sketch, Axure, InVision, Zeplin
• Analytics: Google Analytics, UserTesting, Lucky Orange
• Dev: HTML5, CSS3, JavaScript, Python
• Tools: Miro, Mural, Jira, Confluence, Azure DevOps
• Methods: Agile, Lean UX, GDS Standards

Core Competencies

• Creative problem-solving & innovation
• Strategic UX planning & execution
• User-centred, data-informed design
• Effective communication & storytelling
• Agile project collaboration
• Advocacy for accessibility & inclusivity

Growing level skillset list

• UX
• UI
• User Research (UR)
• Accessibility
• Design Thinking
• Prototypes
• Software Design
• Collaboration
• Lean
• Agile
• Negotiation
• Figma
• Adobe XD
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Adobe Captivate
• Axure
• Sketch Visualisations
• Invision
• Zeplin
• Abstract
• Anima
• Google Analytics
• Google Optimize
• UserTesting
• LuckyOrange
• Data
• Data Visualisations
• Jupyter Notebook
• HTML
• CSS
• JavaScript
• Python
• GitHub
• AI (Artificial Intelligence)
• ML (Machine Learning)
• Explainable AI (XAI)
• Machine Learning
• Azure
• Confluence
• Miro
• Mural
• Sketching
• Painting
• Invention
• Innovation (patents)
• Infographics
• Dreamweaver
• PC, Mac, Apple, Android
• MS Word
• Excel
• PowerPoint
• Financial Market

Interests

• Exploring tech and design innovation
• Sketching, painting, and visiting art galleries
• Social impact, supporting causes like The Maggie Oliver Foundation

References

Available upon request.